What's the forum etiquette on advertising jobs?
Context: Training for Good is hiring for two exciting roles. I expect a bunch of great applicants to be here, right now, on this forum.
BUT I suspect that top level posts advertising jobs decreases the average user's experience. Maybe that's outweighed by the possibility of TFG reaching a top candidate (but I'm motivated to believe that so don't really trust it). Plus, it feels like a tragedy of the commons type scenario. So I've decided to post it as a short form quick take instead.
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Training for Good is hiring for two exciting roles. Come join us as a founding employee
Yep, we discontinued it. We suggest using the EA Opportunities Board instead: https://ea-internships.pory.app/
Great work - excited to see so much growth across the podcast, one-on-one service & job board! I'm curious about web engagement though.
Web engagement hours fell by 20% in 2021, then grew by 38% in 2022 after we increased investment in our marketing.
This implies that engagement hours rose by ~10% in 2022 compared to 2020. This is less than I would have expected given the marketing budget rose from $120k in 2021 to $2.65m in 2022. I'm assuming it was also ~$120k in 2020 (but this might not be true). Even if we exclude the free book giveaway (~£1m), there seems to have been a ~10x increase in marketing here that translated to a 10-40% rise in engagement hours (depending whether you count from 2020 or 2021).
See quote from this recent post for context on marketing spend:
In 2022, the marketing programme spent $2.65m (compared to ~$120k spent on marketing in 2021). The bulk of this spending was on sponsored placements with selected content creators ($910k), giving away free books to people who signed up to our newsletter ($1.04m), and digital ads ($338k).
I can think of a bunch of reasons why this might be the case. For example:
See screenshot from the full report for extra context on engagement hours, unique visitors & subscribers:
Again, great work overall. I'd be really curious to hear any quick thoughts anyone from 80k has on this?
Can't tell if the correction is joke or genuine misunderstanding, but I enjoyed this even more