Are they issuing comeuppance because you've positioned yourselves above them morally and they're waiting to pounce on any mistake, or are they issuing comeuppance because EA didn't listen to anyone who warned them about obvious scams? I don't think the only reason there is a widespread media attack on EA (which is not really even true), is because you're simply more morally active than them and they are uncomfortable with that. Plenty of journalists are activists themselves who think EA isn't even doing enough, so the witch hunt argument doesn't really make sense does it?

The major problem with your post (and with eugenics) is that you assume desirable genetics are good genetics. In reality, there is no such thing as "good" genetics. Either you survive or you don't, a person with many ailments can live longer and have more children than a conventionally fit person, because we live in a dynamic environment with volcanoes and staircases and murderers. The best genetics are a wide variety of genetics, because the environment is ever changing and what is good today may not be good in 10000 years, and if you breed out the "bad" genetics, you won't have the tools available to deal with the changed environment.  

Any kind of selection of partners should happen as unconsciously as possible. This is partly why most people fall in love with strangers and don't select partners with the exact optimal genes. There is no dating app that matches you with your exactly optimal genetic partner (don't get any ideas if you live in silicon valley), people don't want that and it speaks to our innate desire to select a variety of genes rather than the "best" genes. Even though genes that happen to be good in the current environment tend to be more selected for, this happens naturally and unconsciously which is what separates it from eugenics. Eugenics always involves some authority deciding which genetics are good and bad and then organising social structures to enforce those categories. This is obviously wrong.