Amazing. Yes, super relevant. Will read now.

Thanks! I guess I've been spoiled with a life partner who is a very good baker and being in NYC where there are already some incredible vegan bakeries. But in my experience even many grocery store cookie mixes are vegan if you just substitute aquafaba or something, and I personally cannot tell the difference.

Would certainly be willing to entertain this as plans come together.

No idea, but could be great down the line. I bet way more red tape and just a lot more people in the chain of command who you'd have to convince, but who knows, there may be a sweet spot for medium-large companies looking to save money 🤷‍♂️

Disclaimer: I am mostly skimming as there's a lot to read and haven't gotten through it all. But I do believe part of the idea with FarmKind is that the donors are already sympathetic to animal charities, and agree with the premise of effective animal charities, but also just want to get some warm fuzzies in as well. As opposed to most of their money going to something they do not agree with or have any care for.

Thanks, Luke. When I have some more time I might brainstorm next steps on this including how to put together a team. If so, I'll reach out!

Thanks for the feedback. The way I envision it, it wouldn't require any profound change of anyone's attitude. There are so many businesses doing round-up for charity around the world. If someone were to sleuth around and put in the time, surely they could identify the low-hanging-fruit of businesses that are happy to change their round-up charity at the credit card reader without much convincing. 

Of all the people in the position to change the setting on the credit card reader at their small business (if that's even how it works) some of them may be receptive to this for reasons like:

-they're receptive to some very basic compelling stats about a specific EA charity without having to subscribe to EA

-they don't really care what the charity is anyway and will change it if someone asks

Of course, I like your vision of the potential scope of this. Perhaps if there's any success with some small businesses here and there that don't take much convincing, down the line there could be more involved campaigns to get much larger supermarket chains, fast food joints, and payment processing companies to feature selected effective charities that are palatable to the general public.

I wonder how much thought even large companies put into this, though. In the non-profit world, are there huge, competitive campaigns to secure a spot on the round-up button at Walmart? Or is it more like, some random executive arbitrarily decides to feature St. Jude as the beneficiary? 
 

Thanks for posting. I've been trying to find the best place to donate in blindness prevention for a few giving cycles now.

Intuitively, it feels like interventions without the direct goal of mortality prevention, like preventing blindness, could achieve nearly as much good over the years as preventing deaths.

Thanks for writing, and great meeting you back in August.

For me the ironic thing about critiquing current practices of EA is that it is, in itself, an act of EA.

The same can't necessarily be said for critiquing the underlying premise of EA.