"How do you explain why you are telling them this?"
I'd say something like it has been such a pleasure working with you that I feel the need to give back to the less fortunate. X charity seems to me to be the most effiecent way to do that as far as I know and I couldn't have supported it without you.
"Do something like divide your clients into two random groups and send this message to half."
Interesting idea.
Thanks! This helped me with a question I just posted on the forum and have been struggling with for a while now. And inspired me to stop putting off taking the 10% pledge 😅
I love this post and it made me think that the downsides of public pledging you described (i.e. “do-gooder derogation”) make it more virtuous (aside from the upsides you listed).
Because I think (all else being equal) the more difficult a good deed is, the more virtuous it becomes. For example (if there are no opportunity costs) spending 10 minutes patiently helping an old lady cross the street is more virtuous than spending 5 minutes helping an old lady across the street.
Thanks, please keep up the good work Daniel!