Thanks Denis! As you are the master wordsmith of our cohort - feel free anytime to write some blog content for us ;) 

Hey, thanks for your encouraging message!

Our plan for 10% is multi faceted. As it's such a big ask for someone new to effective giving, we are currently focused on discussing this with our personal network. Each time someone takes a pledge we are going to share a personal quote for them on our newsletter. We also plan to reach out to our largest one-off donors, and monthly recurrent donors to invite them to have a call with us to discuss pledging. Essentially, it's something we are going to weave into our communications and we will also publish blog articles about the value of pledging.

We will also likely weave the idea of pledging into our newsletter series which we are developing for newsletter subscribers this summer.

In terms of how we are collaborating with Don Efficace, we are going to be keeping a close eye on any new effective charities in France that they discover in their research. If there are truly effective charities that are tax deductible in France, then we would consider adding them to our portfolio of charities. 

Please feel free to send any additional questions, thoughts or feedback - all extremely welcome =)

Jen

Thanks so much for taking a look Pablo and for your advice. We are still in the process of deciding on our wording for our audience. Eg) whether to focus on cost effectiveness and the impact on the beneficiaries - or whether to have a more feel good vibe for the donors. Once we are more clear with this, we'll have clearer value propositions dotted through the website =)