I wanted to share a recent USA Today article that shines a light on the Profit For Good Initiative. Their model leverages consumer spending to direct corporate profits to high-impact charities—no price increases or quality trade-offs for consumers.

A key example is Commissions for a Cause, where 40% of insurance agent commissions go to charities (like The Life You Can Save’s Maximum Impact Fund), effectively channeling funds to highly effective projects.

This aligns closely with effective altruism principles—maximizing social impact while using existing market structures. I’m wrapping up a blog series on Profit for Good, and I’m also working on a research-based article exploring how such models might scale in different sectors. I’ll post them here soon.

If you’re curious about applying EA thinking to business ownership and profit distribution, this article is worth a read. Let me know your thoughts!

https://www.usatoday.com/story/special/contributor-content/2025/02/12/profit-for-good-initiative-has-proven-that-a-simple-shift-can-transform-philanthropy-and-consumers-p/78464781007/