Answering on behalf of The Humane League (THL)! THL currently has room for funding of $10.5 million to grow our Open Wing Alliance and our Animal Policy Alliance.
Open Wing Alliance (OWA)
We have developed a robust expansion plan for the OWA through 2030, which we would be able to put into place with significant additional funding. The goal is to free one billion hens from cages by 2030 and achieve a critical tipping point in the fight to eradicate the battery cage. .
To achieve this, we aim to strengthen the OWA by recruiting new member organizations in high priority regions around the globe. But to do that, we first need to build internal capacity. Our current model—having a single regional OWA coordinator to support many member groups with differing needs across an entire continent—is no longer sustainable. But we see great interest from groups in the OWA’s offerings, so we know we are poised to build an even more robust global coalition.
To meet the need, we need to create small teams in key regions around the world to support the specific needs of groups in each region, including in Asia-Pacific, the Americas, and EMEA (Europe, Middle East, Africa). We would need to hire more campaigners, corporate negotiators, animal welfare scientists, and regional support team members. We estimate we will need an additional $8 million in 2025 and beyond. In addition, we would also need to scale up our core supporting teams (Operations, Communications, and Development) in order to meet the needs of the expanded OWA and Global Teams—a lesson learned from historical THL growth periods.
In addition, we also aim to provide much-needed grant funding to animal protection groups. Each year, we hope to distribute $2 million to $2.4 million in OWA grants. (In 2024, we provided more than $2 million in grant funding to 38 OWA groups.) These grants are transformative and flexible, covering general operating support, staff expenses, and campaign materials. But as of November, we have no committed funding for OWA grants in 2025 and beyond. Consequently, these grants will come from THL’s final 2025 annual operating budget budget.
Animal Policy Alliance
Another program primed for expansion is our Animal Policy Alliance, a coalition of organizations across the United States fighting for meaningful change for animals through public policy.
Launched by THL in 2022, the APA organizes, unites, and empowers local and state-level animal advocacy groups focused on issue-based advocacy and legislative change for animals raised for food. The APA has been behind some significant victories for animals, including getting octopus farming banned in Washington and California.
Our current goals for the APA include growing it from 23 to 30 active members, building power, and providing grants that will permit APA groups to carry out meaningful work.
While we distributed $500k in grants to APA members in 2022, we’ve been unable to sustain that level in the years since. But we are confident that in 2025 we could effectively deploy up to $750k in grants to APA members. The need for funding among our member groups is strong, and there are dozens of groups eager to expand their advocacy for farmed animals. But as of November, we have no committed funding for APA grants in 2025 and beyond, and any funds available will depend on THL’s 2025 operating budget. Any regranting funds we receive could allow us to maintain momentum as we build progressively stronger US policy protections for farmed animals.
As we expand the alliance and rebuild our grant program, we would also need to expand the APA team and core teams, which we estimate would cost $1 million in 2024 and $1.5 million in 2025.
For full details of THL’s room for more funding, check out this post!
Good luck with fundraising! :)
One nit: SWP's cost effectiveness numbers don't seem to include any operational overhead in the denominator (see the CEA, where you're only counting the cost of the stunners).
I understand you've fundraised for overhead separately, but IMO it should be best practice to include overhead costs in your denominator — obviously someone would have to cover those costs! Thought came from this thread with Vasco.
I'd be curious for the overhead inclusive costs if that was quick — maybe as a proxy, you can multiply by [total org costs] / ... (read more)
Thanks Angelina :)
In our Guesstimate model, the overhead costs to date are included in the bottom right (something like cell L15 if it were a spreadsheet) - between the total cost of the stunners, and the final overall cost titled SWP Total Expenses.
So the cost-effectiveness we report on our website factors in this cost, but when we're fundraising for marginal dollars, we often try to highlight the fact that marginal dollars are more cost-effective than the average dollar (which is unusual for an animal charity). But I agree that this is something of a judgement call, and the complex reality of marginal dollars is somewhere between those two numbers.
Hope that's helpful!
How much room for more funding do you have? Or, say, how many more stunners do you expect to be worth buying?
Good question Michael!
Our current estimate is that we’ll buy 50 stunners, but I’d take that number with a huge pinch of salt, as there are a number of factors that could influence how many stunners we ultimately need to buy (probably the most important one is that we want to focus on getting retailer commitments as our goal going forward (rather than a specific number of stunners), and it’s not super clear to us what the adoption curve will look like for retail commitments as we work with retailers outside of the UK).
We regularly evaluate our HSI program, and update our estimates if we think it’s appropriate. It could turn out we need fewer than 50, it could turn out that we need more. I guess a message I would like to emphasise is that we will use marginal funding in the most cost-effective way we can, whether or not the marginal funding goes towards a specific stunner, or towards more general corporate engagment work to reach commitments.